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Marketing class 12 ppt. Students are instructed to include their name and school information on the cover page and get their teacher's signature This document provides an overview of key marketing concepts including definitions of marketing and marketing management. - The project will analyze the marketing mix - product, price, place, and promotion - for successfully introducing Gloria lipsticks Promotion mix is the combination of promotional tools used by an organization to achieve its communication objectives. Advertising is an impersonal and paid form of communication that is usually outsourced to provide mass reach and enhance customer satisfaction, but it can be less forceful and inflexible compared to other promotional CLASS XII// MARKETING FLASHBACK NOTES CHAPTER- PRODUCT MEANING OF PRODUCT According to Philip Kotler, “Product is anything that can be offered to someone to satisfy a need or a want”. [3] Financing provides money for production. The document also covers push and pull promotional PowerPoints This course includes PowerPoint slide decks organized by chapter and aligned to course content. The document defines agricultural marketing and outlines its key functions such as developing agricultural markets and policies that benefit Aug 8, 2022 · Marketing and Selling sound similar but vary a lot Here we discussed the difference between marketing and selling Notes for class 12 business studies Marketing Management - Free download as Powerpoint Presentation (. It provides details on the key components of the marketing mix - product, price, place, and promotion. The document is intended as a high-level introduction to marketing This document discusses various pricing methods used by businesses: - Demand-oriented pricing sets price based on supply and demand. The decks also include practice questions and class discussion/activity prompts, which you may use, edit, or remove according to your classroom needs. Enjoy engaging animations and clear explanations, making it effortless to understand topics and chapters—all available Jun 19, 2025 · Marketing presentation template with slide examples, tips, and outlines to impress. It defines distribution as making products available to consumers through direct or indirect channels. - Only 1% of celebrity perfume brands are priced over $75, compared to 46% of designer perfume brands. Further approaches to marketing Relationship Marketing Building and keeping good customer relations 1990’s to date Emphasis placed on keeping as well as winning customer strategies. Unit 6 - Marketing. The selling concept is about influencing customers to purchase The document provides information about various self-management skills needed for class 12 students. Leader pricing involves setting the price of select goods below market cost to attract customers to the store. It covers key concepts in enterprise marketing such as SMART goals, marketing mix, branding, pricing strategies, and promotion methods. Additionally, it classifies financial markets into money and capital markets, explaining their instruments Nov 12, 2021 · MARKETING l PPT NOTES l BUSINESS STUDIES l CLASS 12 l CH11 EXAM READY 2. It provides an introduction to Revlon's partnership with Modi Group to enter the Indian market in 1995. pptx), PDF File (. This document provides an overview of key marketing concepts including definitions of marketing, the market, and marketing management. ly/Vishwaas_Batch📝 For complete notes of Lectures, v Sep 17, 2012 · MARKETING MANAGEMENT 12th edition An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Alimento targets urban metro consumers seeking solutions for six hair problems. Marketing activities like selling, purchasing, advertising, distribution, sales promotion are all meaningless unless there is product. It emphasizes the importance of understanding customer relationships and adopting environmentally sustainable practices in today's marketplace. Document Description: PPT - Marketing Management for Commerce 2025 is part of Business Studies (BST) Class 12 preparation. This document provides an overview of marketing management concepts from Versatile Business School in Chennai, India. Information about PPT - Marketing Management covers topics like and PPT - Marketing Management Example, for Commerce 2025 Exam. Check out this creative and informative marketing management project on chocolate. The document outlines the meaning, importance, and classification of products, emphasizing their role in satisfying customer needs through tangible and intangible benefits. Notes for class 12 business studies. The unit covers the meaning and importance of products in marketing. Ideal for high school students. Suggested list of The document provides an introduction to marketing concepts. Essential items necessary or fundamental to human existence. - Download as a PPTX, PDF or view online for free The document provides comprehensive revision notes on marketing for Class 12 Business Studies, covering key concepts such as marketing management, philosophies, functions, and the marketing mix. It also describes different types of entrepreneurs, their qualities, roles, barriers to entrepreneurship and entrepreneurial competencies Get concise Marketing Chapter 10 Class 12 Business Studies notes for 2025-26, ideal for revision. Marketing VIVA Class XII - Free download as PDF File (. Consumerism aims to protect consumer interests and eliminate unfair practices. Additionally, it highlights the impact of e-commerce and Chapter 1 of 'I Am Johemie Quinones' introduces marketing principles and strategies, detailing traditional and contemporary approaches to marketing. Silk aims at lower-income households seeking silky hair and This unit aims to teach students about promotional tools and strategies. Tivr Batch Enrollment Link - https://bit. Marketing Project work ( As per CBSE curriculum guidelines) (Will be considered as Project and practical file for the Final Boards) Students are supposed to select one unit out of the given topics and are required to make only ONE project : Students to make a power point presentation / assignment / practical file / report on any outlet to study the elements in retailing. It also covers promotional concepts like the marketing mix Marketing Text Book 2022-23 marketing class xii study material index unit product unit price decision unit place decision: channels of distribution unit Digital marketing involves promoting products or services through digital channels such as the internet and mobile apps, aiming to enhance sales, conversion rates, and organic traffic while navigating challenges like high competition and security concerns. Retailers use loss leader products that are priced below cost to generate store traffic; they expect customers will purchase additional full-priced The document discusses financial markets, highlighting their role in linking savers and investors by allocating funds efficiently for productive investments. It outlines the process of marketing, including identifying customer needs and creating market offerings, as well as detailing the five marketing management philosophies: production, product, selling The document discusses the meaning, importance, and classification of products in marketing, highlighting concepts such as product levels, life cycle, and branding strategies. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It outlines internal and external factors affecting pricing decisions, as well as different The Random Access presentation slides used in Business Studies for the second year Higher Secondary students and teachers are published here. Slide 2 inserts an existing advertisement and analyzes the appeal and target consumers. It also lists the top 10 shoe brands and some of the most expensive shoes made by Nike and Adidas that feature precious gemstones. It details product components, levels, and factors influencing Apr 17, 2022 · Functions of Marketing Class 12, Explain the functions of marketing in detail, What are the functions of marketing class 12th? functions of marketing class 12 notes Effective marketing is essential for the Success of business. Key components include search engine optimization, content marketing, social media marketing, pay-per-click advertising, affiliate The document discusses a project on marketing management for class 12 on cars. pptx, Subject Business, from GEMS Our Own English School, Length: 33 pages, Preview: Pricing CLASS XII MARKETING fLesson Objectives Understand the meaning of Price and Pricing Grasp the aspects of Production while considering Full syllabus notes, lecture and questions for PPT: Enterprise Marketing - Marketing Management - B Com - B Com - Plus excerises question with solution to help you revise complete syllabus for Marketing Management - Best notes, free PDF download Apr 5, 2019 · Product life cycle & Marketing Strategies. It encompasses issues related to agricultural development and aims to achieve sustainable economic growth. fMarketing Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering This document provides guidance for students on the structure and content of a marketing project, recommending it include sections on the topic, acknowledgments, introduction, competitive brands, product details, packaging, distribution, pricing, promotion, and bibliography. It discusses how the National Curriculum Framework recommends bringing work and education together. The document discusses various marketing concepts including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. Different pricing strategies and factors influencing pricing Marketing Presentation templates Present your next marketing plan, campaign, social media strategy or newsletter with these free Google Slides and PowerPoint templates. It may be of great academic support and enhancement to teachers for online & class room teaching and for the students too in their preparation of short notes of each chapter. This document provides an overview of the marketing class curriculum for Unit 1 on products. Marketing Needs and wants of customers 1970 to date Focus on providing the goods and services that satisfy the needs and wants of consumers. COMPONENTS OF A PRODUCT The Title: Business Studies CBSE Grade 12 1 Business Studies Grade XII CBSE Ramu Chataraju MBA (Marketing), PGDFM Facilitator (Department of Commerce) 2 DESIGN OF 80 MARK Jan 19, 2022 · Marketing and Selling sound similar but vary a lot. The 4 P's of Marketing. It discusses concepts like social media marketing, viral marketing, green marketing, and relationship marketing. [6] Processing Apr 28, 2022 · Business Studies Presentation for Class 12 Book 1 - Principles and Functions of Management Chapter 1: Nature and Significance of Management Click Here Click Here Chapter 2: Principles of Management Click Here Click Here Chapter 3: Business Environment Click Here Click Here Chapter 4: Planning Click Here Click Here Chapter 5: Organising Click Here Click Magnet Brains is an online education platform that helps give You NCERT/CBSE curriculum based free full courses from Kindergarten to Class 12th so that you can perform well in any and all exams Marketing Management | Part 1 | Class 12 | Chapter 11 | Business Studies Subscribe Our Channels – Rajat Arora : / @rajataroraofficial Rajat Arora Talks : / @rajataroratalks Rajat Arora Shorts This document discusses a marketing project for a new lipstick product called "Gloria" being launched in India by Viva International Ltd. There's something for every marketer. Two charts compare indoor, outdoor, and display media for brands in terms of brand, sports, and style appeal. Some key tools of sales promotion discussed are free samples, coupons, discounts, and premium offers for consumers, as well as cash bonuses, stock returns, and credit terms for trade. It also discusses external media such as billboard, mobile, poster and window display advertising. The conclusion suggests The document outlines key components of marketing strategy, including the marketing mix, branding, pricing strategies, and distribution channels. Key details about each brand's parent company This document summarizes a marketing project on jewellery submitted by students to their teacher. It discusses segmenting consumer and business markets based on descriptive and behavioral characteristics. Why a product life cycle?. Download the FREE PDF now and ace your exams! Aug 21, 2020 · A BLOG FOR THE STUDENTS OF CBSE SCHOOLS. There are 12 chapters in the second year SCERT syllabus. It includes the coordination of four elements called the 4 P's of marketing. Evolution of Marketing | Production | Product | Selling | Marketing| IBPS | Marketing officer What is the Meaning of Marketing - Marketing | Class 12 Business Studies Chapter 10 The document provides statistics on the global and US perfume industries. The notes and questions for PPT - Marketing Management have been prepared according to the Commerce exam syllabus. Branding is the strategy that leaves an impact on the customer. Direct Jun 9, 2023 · Business Studies Class 12th Marketing management Project- Fruit Juice Sales and marketing plan for soft drinks and beverages (for Iceberg Food) A study of competitive analysis and business development of Amul masti Dahi Business plan - Entrepreneurship Project - Shivam Jaiswal The document provides resource materials for CBSE Class 12 Entrepreneurship, updated for the 2023-24 curriculum, including notes, tips, and mind maps. A company’s positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle (PLC) When we say that a product has a life cycle we assert four things: Jul 12, 2014 · Unit 6 - Marketing. It also discusses the National Skill Qualification Framework and how vocational education provides skills and training. William Stanton, “Product is a complex of tangible and intangible attributes, including packaging, colour, price, prestige and services that satisfy needs and wants of people”. 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Additionally, it covers product mix, positioning Make your presentations and lessons stand out with these free Marketing templates. Key points include: - Viva International Ltd is a French cosmetics company launching its lipstick line in India under license. The document discusses the meaning, importance, and various factors influencing pricing in the marketing mix, emphasizing that price is the only element that generates revenue for a firm. It lists several topics that can be covered, such as marketing management, elements of the business environment, principles of management, the stock exchange, and consumer protection. - In 2002, there were 756 perfume brands in US department stores. It discusses the history and founding of each brand, their target markets and price ranges. Download them to use with PowerPoint or edit them in Google Slides and start creating! For more PPTs, join my channel now!!!Class 12 Business Studies Ch. 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Here, the chapter-wise guide is framed by the best teachers having tremendous knowledge in the Title: MARKETING MANAGEMENT 12th edition 1 MARKETING MANAGEMENT12th edition 8 Identifying Market Segments and Targets Kotler Keller 2 Effective Targeting Requires Identify and profile distinct groups of buyers who differ in their needs and preferences. 11 Marketing (PPT) This document discusses sales promotion tools and techniques. [2] Selling allows producers to sell in a free market. Download presentation by click this link. 2 billion. Competition-oriented pricing matches competitors' prices. It also summarizes different Aug 22, 2025 · Discover 15 dynamic marketing presentation examples to effectively showcase and promote your unique marketing ideas. Cost-oriented pricing bases price on production costs. 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Relationship marketing stages of attraction, connection, dating The document discusses emerging trends in various marketing strategies, focusing on green marketing, event marketing, social marketing, and customer relationship management. Rural marketing develops goods and services for rural customers. Value-based pricing sets price according to what customers perceive a product is worth. Social marketing creates social change rather than benefiting brands. It discusses the core product, associated features, brand name, logo, package, and label that make up a product's total offering. Establish and communicate the distinctive benefits of the market offering. - Other methods discussed include penetration pricing (low The document discusses various aspects of enterprise marketing such as marketing strategies, the marketing mix, branding, packaging, and promotion. 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The marketing strategy section covers developing strategic plans, conducting SWOT and portfolio analyses to evaluate strengths, weaknesses, opportunities and threats. It discusses the meaning of self-management, motivation, positive attitude, stress management, result orientation, self-awareness and personality traits. 3 Fords Model T The document discusses Revlon nail paints in India. The marketing mix and its four Ps of May 31, 2022 · TO JOIN THE WHATS APP GROUP FOR TEACHERS OF BUSINESS STUDIES CLICK HERE POWERPOINT PRESENTATION CLASS XII BUSINESS STUDIES UNIT 1 - NATURE This document presents an overview of emerging marketing trends presented by Vidhi Jain for a school project. Ultimately, it describes how successful marketing Marketing Management Ppt Class 12 - Free download as Powerpoint Presentation (. [4] Storage protects products until needed. 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The textbook aims to develop students' communication, self-management Jan 21, 2022 · Marketing and Selling sound similar but vary a lot Here we discussed the difference between marketing and selling Notes for class 12 business studies This course includes PowerPoint slide decks organized by module and aligned to course content. It also includes examples of This document discusses different types of shoes categorized by heel height and provides examples. It describes various internal media like television, radio, newspaper, magazine and internet advertising. Mar 24, 2024 · 812- Marketing - Class XII -2020-21 Page 1 of 4 CBSE | DEPARTMENT OF SKILL EDUCATION CURRICULUM FOR SESSION 2020-2021 MARKETING (SUBJECT CODE-812) JOB ROLE: MARKETING EXECUTIVE RATIONALIZED CURRICULUM FOR CLASS - XII FOR SESSION 2020-21 Total Marks: 100 (Theory-60 + Practical-40) UNITS NO. THIS BLOG IS MEANT FOR HELPING CLASS X AND IX STUDENTS TO PERFORM WELL IN EXAMINATIONS PPT MARKETING MANAGEMENT 12th specific marketing situation. ly/tivr_CVishwaas - 12th Commerce Enrollment Link: https://bit. 18K subscribers Subscribed Embark on a journey into the heart of strategic product decisions in our latest class on marketing essentials. Slide 3 discusses the best 4 media for the product in terms Marketing study material for Class XII covering product concepts, classification, life cycle, packaging, and labeling. It discusses the social process of marketing, features like satisfying needs and wants through product offerings and exchange. It details the functions of financial markets, including mobilizing savings, facilitating price discovery, and providing liquidity. It discusses the core concepts of needs, wants, and demands, as well as various marketing goals and objectives, emphasizing the importance of clarity and realism in goal-setting. The document discusses different types of advertising like print, broadcast, outdoor, and covert advertising. Find important definitions Marketing Management According to American Management Association, marketing management is defined as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals”. Marketing deals with exchange of goods and services to satisfy the needs of consumers. It also covers topics such as the marketing environment, market segmentation, strategic planning, and business unit strategic planning. It details functions of marketing management, emphasizing customer needs and effective exchange processes, as well as strategies for product development and pricing. Agricultural marketing plays an important role in rural development in India by facilitating the exchange of agricultural inputs and outputs. Finally, it outlines different types of advertising appeals including romance appeal, fear In this video we are discussing : Marketing management | BUSINESS STUDIES | Class 12 Subscribe Our Channels – Rajat Arora : / @rajataroraofficial Rajat Arora Talks : / @rajataroratalks Rajat On Studocu you find all the lecture notes, summaries and study guides you need to pass your exams with better grades. Since the slides are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. It outlines 6 units that make up the course: entrepreneurial opportunity, enterprise planning, enterprise marketing, enterprise growth strategies, business arithmetic, and resource mobilization. • Wants- Class 12 Business Studies Marketing Management Marketing management refers to management of all the activities related to market. Key platforms for social media marketing discussed are Twitter, Facebook, LinkedIn, Instagram, and YouTube. Students will gain knowledge of consumer behavior, careers in marketing, and skills needed for entry Difference between marketing and branding: Marketing is the link between customers and sellers. - 87% of American The document is a syllabus for a CBSE class 12 entrepreneurship course taught by Henna Punjabi. OF HOURS for Theory and Practical 220 MAX. It defines marketing and discusses key aspects of the marketing process including marketing strategy, planning, implementation, monitoring and analysis. Branding strategies like branding, packaging, labeling, and the use of logos and taglines are explained. Some key details include: - The annual global perfume industry sales revenue is $27. Learn about the principles of management and get inspired for your own business studies project. This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. It explains that the production concept focuses on affordability through mass production while the product concept emphasizes product quality and innovation. There are three main types of distribution channels: intensive/mass distribution which uses many outlets to reach a wide market, selective distribution which uses some intermediaries for specialized goods, and exclusive Marketing involves 9 functions to connect consumers with products and services that satisfy their needs: [1] Distribution gets products to where consumers can buy them. The document outlines essential marketing concepts, distinguishing between marketing and selling, and covers the marketing mix elements: product, price, place, and promotion. 2. Marketing: The management process through which goods and services move from concept to the customer. It discusses the marketing concept and various marketing philosophies. It provides guidelines for the class 12 business studies project, including evaluation criteria. Slide 1 introduces the product with its picture. The levels of market segmentation from mass to niche to local and individual are Marketing Management: Promotion Mix – Class 12 Business Studies - Free download as Powerpoint Presentation (. This document outlines the curriculum for the Marketing course for classes 11 and 12. This document provides an introduction and overview of a textbook on employability skills for Class XII. It defines marketing and discusses the evolution of marketing approaches from production and sales to modern relationship marketing. It defines sales promotion as marketing activities used to boost sales of a product or service. MARKS for Theory and Practical 100 Part A Employability Skills Magnet Brains is an online education platform that helps gives You NCERT/CBSE curriculum based free full courses from Kindergarten to Class 12th so that you can perform well in any and all exams The document discusses various pricing strategies used by retailers, including leader pricing, loss leaders, and psychological pricing. It also explains key marketing mix elements of product, price, place, and promotion. ppt / . Additionally, it highlights the importance of resource materials for effective teaching and learning This slide is about business studies project that the students get reading in class 12 for their practical examination. bm qgju8ruz wbbbu wi1 aqsny i7wh m9y6 g963mrbk ied3y uaa